Cone Zero: The Iconic Skateboard Brand That Redefined Street Culture For decades, Cone Zero has been a benchmark for skateboard innovation and style. Founded in 1994 by Eric Koston, Marc Johnson, and Mike Maldonado, the brand quickly established itself as a force to be reckoned with in the skateboarding world. Cone Zero’s success can be attributed to its commitment to creating high-quality skateboards that are both functional and visually striking. The company’s early days were marked by a strong focus on innovation, with Koston and Johnson experimenting with new deck shapes, widths, and materials. This dedication to progress helped Cone Zero stay ahead of the curve, even as the skateboarding landscape continued to evolve. One of the key factors that contributed to Cone Zero’s success was its ability to tap into the street skating movement of the 1990s. As skaters began to transition from traditional vert skating to a more urban, street-based style, Cone Zero’s boards became an essential tool for many professionals. The brand’s willingness to experiment with new materials and shapes helped it stay true to its roots while also appealing to a wider audience. Cone Zero’s commitment to creativity and innovation extends beyond its skateboards. The company has consistently pushed the boundaries of street art and culture, partnering with artists and musicians to create limited-edition collaborations that are highly sought after by collectors. These partnerships have not only helped to further establish Cone Zero as a leader in the skateboarding industry but also provided a platform for emerging artists to showcase their work. Despite its many successes, Cone Zero has never been afraid to take risks and challenge conventional wisdom. In recent years, the company has made a concerted effort to reduce its environmental impact, implementing sustainable practices throughout its manufacturing process. This commitment to eco-friendliness is just one example of how Cone Zero continues to evolve and adapt to changing times. Cone Zero’s influence on skate culture cannot be overstated. The brand has inspired countless skaters around the world, from professionals like Paul Rodriguez and Tyshawn Jones to amateur enthusiasts who simply want to ride and enjoy the thrill of the sport. As a result, Cone Zero has become an integral part of the skateboarding narrative, with its boards and branding appearing in films, videos, and magazines. Today, Cone Zero remains at the forefront of the skateboarding industry, continuing to innovate and push the boundaries of what is possible. With a loyal following and a reputation for quality and creativity, the brand shows no signs of slowing down. Whether you’re a seasoned pro or just starting out, Cone Zero’s skateboards are sure to inspire and deliver. Key Points:
Early Days and Innovation
Cone Zero was founded in 1994 by Eric Koston, Marc Johnson, and Mike Maldonado. The brand quickly established itself as a force to be reckoned with in the skateboarding world due to its commitment to innovation and quality. The company’s early days were marked by experimentation with new deck shapes, widths, and materials. This dedication to progress helped Cone Zero stay ahead of the curve, even as the skateboarding landscape continued to evolve.
Tapping into Street Culture
Cone Zero’s success can be attributed in part to its ability to tap into the street skating movement of the 1990s. As skaters began to transition from traditional vert skating to a more urban, street-based style, Cone Zero’s boards became an essential tool for many professionals. The brand’s willingness to experiment with new materials and shapes helped it stay true to its roots while also appealing to a wider audience.
Street Art and Culture
Cone Zero has consistently pushed the boundaries of street art and culture, partnering with artists and musicians to create limited-edition collaborations that are highly sought after by collectors. These partnerships have not only helped to further establish Cone Zero as a leader in the skateboarding industry but also provided a platform for emerging artists to showcase their work.
Innovation and Sustainability
Despite its many successes, Cone Zero has never been afraid to take risks and challenge conventional wisdom. In recent years, the company has made a concerted effort to reduce its environmental impact, implementing sustainable practices throughout its manufacturing process. This commitment to eco-friendliness is just one example of how Cone Zero continues to evolve and adapt to changing times.
Legacy and Influence
Cone Zero’s influence on skate culture cannot be overstated. The brand has inspired countless skaters around the world, from professionals like Paul Rodriguez and Tyshawn Jones to amateur enthusiasts who simply want to ride and enjoy the thrill of the sport. As a result, Cone Zero has become an integral part of the skateboarding narrative, with its boards and branding appearing in films, videos, and magazines.