Real professionals share how AI for beauty and wellness businesses is transforming operations and client experiences. Let’s hear from Samantha Cruz (GlowLab Studios), Derek Kim (Pure Radiance Clinics), and Laura Nguyen (Urban Edge Spa Group) — leaders who’ve implemented ClinicSoftware CRM to drive innovation and growth.
In a recent InnerGenius 2025 session titled Achieving AI Excellence: How Innovators Are Reaching New Heights, these leaders discussed their real-world experiences implementing AI solutions. The session was moderated by James Porter, Chief Customer Officer at ClinicSoftware CRM, revealing how automation and data intelligence are reshaping daily operations across the beauty and wellness industry.
Below are the most inspiring highlights and actionable takeaways.
How AI for Beauty and Wellness Businesses Drives Growth
A recurring theme throughout the discussion was how AI frees up front desk teams to focus on guest experience rather than repetitive administrative tasks.
From booking appointments and handling FAQs to responding to basic inquiries, AI-driven automation in ClinicSoftware CRM eliminates time-consuming manual work.
As Laura Nguyen, COO of Urban Edge Spa Group, shared:
“AI isn’t about replacing people. It’s about giving them the freedom to do what humans do best — connect. Our team now spends less time on phones and more time engaging directly with guests.â€
Using Data Insights to Drive Smart Decisions
Salon and clinic owners have traditionally relied on instinct to make decisions about staffing and scheduling. Now, AI-powered analytics from ClinicSoftware CRM replace guesswork with data-backed confidence.
Samantha Cruz, Founder of GlowLab Studios, explained:
“Instead of guessing when our busiest days are, we now use AI insights to adjust staffing and optimize hours. It even helps us plan new location openings based on real data.â€
With AI for beauty and wellness businesses, ClinicSoftware CRM helps automate scheduling and marketing effortlessly.
Boosting Revenue Without Extra Work
Artificial intelligence has also proven to be a silent sales engine for many businesses. From capturing missed calls to upselling services, ClinicSoftware CRM ensures no opportunity slips through the cracks.
Derek Kim, Director of Operations at Pure Radiance Clinics, shared:
“Before AI, we didn’t realize how much revenue we were losing to missed calls. Since implementing ClinicSoftware CRM’s AI Phone Assistant, we’ve recovered over $85,000 in bookings that would have been missed.â€
The system not only secures lost revenue but also automatically recommends add-ons and upgrades — ensuring a consistent upselling experience for every guest, every time.
Supporting Pre-Book Success and Client Retention
At Urban Edge Spa Group, pre-booking is the heartbeat of client retention. With AI taking care of backend tasks, the front desk team can focus on pre-booking guests before they leave.
“Pre-booking is our #1 KPI. AI helps us stay consistent,†says Nguyen. “By letting automation handle reminders and confirmations, our team can give full attention to that one-on-one interaction at checkout.â€
Their results? A sustained 70% weekly pre-book rate — and rising.
Making Work Easier for Teams
Beyond client-facing improvements, AI also enhances internal operations. Training and onboarding are faster, smoother, and more self-guided.
Samantha Cruz noted how ClinicSoftware CRM’s AI Support Assistant has streamlined new-staff onboarding:
“Before, new hires would constantly call or message for help. Now, AI gives instant answers to routine questions. It’s saved me hours every week and made training much easier.â€
The result: 60% fewer support calls and a happier, more confident team.
Why Being an Early Adopter Matters
Today’s guests expect instant communication — whether it’s booking an appointment at midnight or messaging the spa on social media. AI gives businesses the agility to meet those expectations.
Derek Kim summed it up well:
“AI helps us meet clients where they are — instantly. That’s not just convenience; it’s competitive advantage.â€
As more beauty and wellness brands embrace automation, those using ClinicSoftware CRM are setting the standard for efficiency, personalization, and growth.
The future of AI for beauty and wellness businesses lies in smarter automation that enhances human connection.
Learn more about automation and AI tools inside ClinicSoftware CRM.